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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Peer Editing WTL

Peer Editing WTL

Q Introduction This WTL (Writing to Learn) assignment is a short assignment aimed to help develop your final core assessment paper. Receiving and providing feedback is a great way to improve your understanding of the assignment requirements and turn in strong papers. Please review the five common problems in writing an effective thesis statement document. This will help provide feedback to your peers and can help you self edit as well. Directions In your discussion groups, write a post summarizing your media representation and what course concepts you utilize in the analysis. Think of this post as an "elevator speech" for your paper which quickly explains your media item and analysis. Please include your thesis statement as well. Then provide feedback and suggestions to at least two peers in your group. You can ask clarifying questions, offer suggestions for change, or provide positive encouragement. The goal is to help improve each other's papers and sociological analysis in supportive environment. After you have received feedback, please share what changes and improvements you plan to make on the final draft. Due Date Summary of your paper with thesis statement Due Wednesday 11:59 pm CT Response to at least two peers Due Saturday 11:59 pm CT Description of planned changes based on feedback Sunday 11:59 pm CT

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My chosen media item for my WTL assignment is the Colgate advert. Colgate is one of the most used types of toothpaste globally. Checking the Colgate advert, I noticed how the designer of the advert had used a woman image to raise brand awareness. The advert was well presented, with a conspicuous woman image with a stretching smile, clearly exposing her white teeth and with a background, woman’s clothing, and brand ribbon. According to Fulgoni (2018), these features are used to reinforce the brand and package design equities. However, as I examined the advert, I often wondered why most ads use women's images.